Q&A is a win-win for both the employer and the job seeker
Job seeker Q&A has the potential to help employers and job seekers make more informed decisions than ever before. It can be an important tool for job seekers to assess whether your company is right for them.
After researching your employer’s Q&A site, job seekers can decide to either opt-in or opt-out of the application process. Both job seeker decisions can help improve your applicant quality:
- Opt-in – Q&A helps reinforce the job seeker’s decision to apply to your company. Your candidate is more informed – they understand your recruitment process, your benefits and your culture. Perhaps they’ve asked a question or two about a topic that was important to them. These candidates are aligned with the company’s values — and the quality of applicant will show.
- Opt-out - Based on their Q&A research, a job seeker may choose to opt out of the application process BEFORE applying. This saves both the employer and job seeker valuable time. Recruiters will spend less time reviewing/interviewing candidates who are either unqualified or uninterested.
An Expert’s View
“Recruitment has shifted from a “sales” focus to a “marketing focus” today. Companies that create a compelling, authentic employment brand, communicate their values and mission, and clearly articulate the nature of their workplace are winning out in their recruitment efforts. I encourage recruiters and entire leadership teams to make recruitment a corporate mission, driven top down by the CEO and VP of Marketing. Not only does this improve candidate quality, but it gives the company valuable feedback on how it is perceived in the marketplace."
Josh Bersin, HR Expert and Founder of Bersin by Deloitte
A good employer brand and company culture has a tremendous impact on the hiring process. If you're interested in discussing how our team can help you, please contact us today.
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